Akshay Kumar and Rajinikanth will wrap up 2.0 soon. Ever since the news and still of Akshay Kumar in the role of Dr. Richards, an ornithologist is unveiled, even fans from Bollywood also have joined the excitement wave. Anticipation is rocking sky high for 2.0, a sequel to 2011’s Robot. The film may have its release date pushed from this year to next, but the makers have planned an interesting marketing strategy for the futuristic film.
Rajini is worshipped down South and his films are celebrated like festivals. That’s why director Shankar wants to give all Thalaiva’s fans a gift. The makers have decided to release the first trailer of 2.0 on Rajinikanth’s birthday, on 12th December, to double the celebrations!
According to an insider, “The film was meant to release during Diwali this year, but they had to push it to next year because of the extensive VFX. But now, the team will unveil the first teaser promo and reveal the look of 2.0 on Diwali. Akshay and Rajini want this to be a gift to their fans, who are disappointed by the film’s delay.”
The buzz for the movie is already hyped as this sequel is made on the budget of 400 crores and it has already recovered huge cost pre-release by selling satellite rights of the film to Zee for 110 crores. With Rs 80 crore from the theatrical rights, for the Hindi version alone means the producers have already recovered around Rs 200 crore of their investment.The makers of 2.0, Lyca Productions, are also planning to cross box office records set by Baahubali franchise as they are planning to release 2.0 in 7000 screens in Indian market only. Also, the film will be released in 15 languages which include Japanese, Korean and Chinese, which bound to cover audience across the borders.
The film will be out on 25th January 2018 and this will be an Indian science fiction story, as a continuation of Chitti’s story. Besides Rajinikanth and Akshay, Amy Jackson, Sudhanshu Pandey, Bohra Junior, Adil Hussain, Kalabhavan Shajohn and Riyaz Khan are also in the film.