Rotten Tomatoes is taking a major step to fight against internet trolls. The company has announced the new initiative to modernize its audience rating system through a series of product enhancements. The first one includes the banning of user reviews and comments prior to movies’ theatrical release. This will help reduce negative comment and trolls before a movie comes out. Earlier, ‘Captain Marvel’ was the Target of negative pre-release user comments.
However, getting rid of the negative comments and reviews will help support healthier narratives as movies like ‘Captain Marvel’ gear up to release. Eventually, this way Rotten Tomatoes will sync the reviews with verified purchased tickets.
“Over the past few years, Rotten Tomatoes has been evolving into a robust movie and TV show recommendations platform that celebrates the views of professional critics and fans alike, and encourages discussion and debate,” Rotten Tomatoes executive Ara Nalbandian said in a statement.
“As of February 25, we will no longer show the ‘Want to See’ percentage score for a movie during its pre-release period. Why you might ask? We’ve found that the ‘Want to See’ percentage score is often times confused with the ‘Audience Score’ percentage number.” Rotten Tomatoes announced on their website.