To support tribal artisans and their exceptional craftsmanship, the Tribal Cooperative Marketing Development Federation of India Ltd. (TRIFED) and the Ministry of Ayush have joined forces in a significant endeavor. Together, they will provide 34,000 yoga mats as part of their collaborative initiative.
#TRIFED empowers its tribal artisans to promote their craftsmanship and supplies 34,000 yoga mats to the @moayush for International Yoga Day. Our empaneled tribal artisans from West Bengal, Odisha, & Jharkhand have already fulfilled the order on time.#BuyTribal #YogaForHumanity pic.twitter.com/aWSgwp2iNW
— TRIFED (@VanDhanSeVikas) June 20, 2023
This collaborative effort, set to coincide with the upcoming International Yoga Day, highlights the government’s commitment to uplift tribal communities and celebrate India’s rich cultural heritage. The primary objective of this initiative is to enhance the economic prospects of tribal communities while also safeguarding and promoting their distinctive artistic traditions.
The 34,000 yoga mats have been exclusively sourced from tribal artisans located across various regions of the country. Each mat will showcase unique designs and motifs that are representative of the respective communities from which they originate. These mats vividly exemplify the diverse cultural heritage of India’s tribes, encapsulating their narratives, folklore, and artistic legacy.
The yoga mats procured by TRIFED from the tribal artisans will be utilized by the Ministry of Ayush on International Yoga Day for various events, workshops, and training programs that are organized. The mats will act as catalysts, fostering a deep connection between yoga enthusiasts and the rich cultural heritage of tribal artisans. Through these engagements, participants will develop an appreciation for the exceptional artistic brilliance and cultural richness that tribal communities contribute to India’s diverse fabric.
As International Yoga Day approaches, TRIFED and the Ministry of Ayush’s joint efforts will serve as a beacon of inspiration, celebrating the artistic legacy of tribal communities and fostering their socio-economic empowerment. This collaboration serves as a powerful testament to the positive impact of working together, promoting cultural diversity, and nurturing the invaluable contributions made by tribal artisans to India’s vibrant cultural legacy.
TRIFED embraces the authentic craftsmanship of the Santhal community, showcasing the essence of Madurkathi, which is an integral part of Medinipur’s esteemed weaving heritage. These mats, meticulously handcrafted by skilled tribal artisans, encapsulate the rich cultural legacy of West Bengal.
Experience the vibrant artistry of Santhal tribe with #TRIFED's Madurkathi mats from Medinipur. Handcrafted by skilled tribal weavers, these mats blend cotton yarn & Madurkathi, reflecting West Bengal's rich heritage. Beyond comfort, they hold religious significance.#BuyTribal pic.twitter.com/yRu3n896R6
— TRIFED (@VanDhanSeVikas) June 20, 2023
Emerging from the serene beauty of Simplipal Reserve, the Sabai Grass Yoga Mats represent a harmonious connection between the tribals of Mayurbhanj, Odisha, and the lush surrounding landscapes. Carefully crafted with natural materials, these mats stand as a symbol of the profound bond shared by the community with their environment.
In the heart of Potka block in East Singhbhum, Jharkhand, lies a community-driven enterprise that celebrates the beauty and potential of Gondha Grass. Harvested by tribal women from wastelands and riverbeds, Gondha Grass represents the region’s rich heritage and sustainable practices, reflecting the deep-rooted traditions of the local communities.