The Indian Wire » Gadgets » Amazon focuses on Alexa privacy as it unveils new Alexa line up

Amazon focuses on Alexa privacy as it unveils new Alexa line up

Amazon Alexa

Amazon is setting up the privacy features for its Alexa devices, some new tools are also added by the company.

Recently Amazon plans to roll out a feature through which Alexa voice assistant will automatically delete their verbal recordings on a monthly bases of three-month and 18 months. Before this feature, the user has to manually delete their stored voice recordings on a companion website.

Dave Limp, the leader of Amazon’s devices and services business said, “We care about this”, Privacy is absolutely foundational to everything that we do in and around Alexa.”

“We will continue to listen to customers, and I’m sure they’ll have more ideas for us” on new privacy features, Limp added.

Amazon has introduced its Echo Buds headphones that work with the Alexa digital assistant. This is Amazon’s first wearable device and its built to a competition to Apple’s AirPods.

The Echo Buds tap Bose Corp. technology for noise-cancellation, get five hours of battery life and come with a charging case like AirPods. In a demonstration, Amazon hardware chief Dave Limp showed Alexa capabilities such as seeing if something is in stock at a local Whole Foods store.

Amazon also added a pair of wearable gadgets equipped with the Alexa digital assistant: glasses and a ring.

The company indicated that the devices aren’t meant to be mass-market consumer products and were inventions “left on the cutting-room floor,” according to Dave Limp, head of Amazon’s devices and services business. The smart glasses look like a normal pair of spectacles and support prescription lenses but include microphones for Alexa access. They aren’t augmented-reality glasses and lack displays and cameras.

At its annual new-device event in Seattle on Wednesday, Amazon also showed off the Echo Loop, a titanium ring with Alexa microphones. Both of the products will be sold by invitation only, in limited quantities, Amazon said. The glasses will cost $180 and the ring will be priced at $130.

Amazon also added another kitchen appliance to its portfolio: a smart oven with an air fryer. Last year, the company announced its Alexa Microwave and said that it quickly became the most popular microwave sold on

The new smart oven, priced at $249, integrates with Alexa and will include an Echo Dot so users don’t need extra appliances to make it work with voice control.

Have a look below on these new devices:

Echo Dot: You can call Echo Dot as second-generation Dot, as it is pretty much the same as the regular Echo Dot. A feature that is added in Echo Dot is just that it comes with an LED display that can display the clock, alarms, and more, allowing you to check the time without asking Alexa for it. The unsurprisingly named “Echo Dot with Clock” will retail at $59.99.

Echo Dot

Echo Flex: The Echo Flex is the smallest Echo speaker yet. It plugs directly into a wall outlet and can be combined with other accessories. The Echo Flex will retail at $24.99 and accessories will go for $15.

Echo Flex

The third generation of the Echo:  Amazon is working on renewing its regular Echo, by improving the speaker quality. The third generation of the Echo has an all-new, improved sound system which sounds stronger and clearer, sporting the same audio architecture as the Echo Plus, the price tag has been kept same as $99.99 as the previous model.

Echo Studio: If you are looking for a premium speaker than Echo Studio, which serves as the first high-end, premium smart speaker from Amazon and sports Dolby Atmos’ 3D audio surround sound as well as built-in Alexa microphones to calibrate the Echo Studio to any room you put it into. You can pre-order the Echo Studio which will cost you  $199.99.

Echo Buds: Amazon has launched its own set of wireless earbuds called the Echo Buds. The Echo Buds are powered by Alexa and will allow you to use voice commands. You can pre-order these Echo buds at $129.99.

Echo Buds

Echo Show 8: The company has added an 8-inch version of the Echo Show–their smart display offering–called the Echo Show 8, which will serve as a middle option between the 5-inch Echo Show and the 10-inch Echo Show. This one will retail for $129.99 and will complement the other two Echo Show options, which will retain their same price tag.


Echo Loop: The device is a smart ring that nudges you with vibrations it will cost you $129.99.

Echo loop

You can get all these Amazon lines up with their price tag mentioned below:

  • Amazon Echo Glow ($29.99)
  • Amazon eero (from $99)
  • Ring Alarm Retrofit Kit (from $199)
  • Ring Stick Up cam ($99.99)
  • Ring Indoor cam ($59.99)
  • Amazon Smart Oven ($249.99)
  • Amazon Echo Frames ($179.99)
  • Amazon Echo Loop ($129.99)

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