AmazonBasics has silently launched their first televisions in India at a price of Rs.29,999. The televisions are available in two size variants of 50 and 55 inches. AmazonBasics Fire TV Edition televisions have 4K HDR LED display panels with support for Dolby Vision and Dolby Atmos formats for HDR and audio. The televisions will compete in the entry-level 4K smart TV segment and from brands like Xiaomi, TCL, Hisense and Vu.
Both the Fire TV Edition televisions in the range are at present available on Amazon India website and two-day shipping is available for Mumbai for now. The new televisions of AmazonBasics are available in two sizes – 50 inches (AB50U20PS) and 55 inches (AB55U20PS) and both of them have Ultra-HD (3840×2160-pixel) LED screens and supports HDR up to the Dolby Vision format. There is also support for Dolby Atmos, with a rated speaker output of 20W.
The television range has been powered by quad-core Amlogic processor with three HDMI ports and two USB ports. The display has a peak refresh rate of 60Hz and a claimed viewing angle of around 178-degrees.
The AmazonBasics TVs are Fire TV Edition devices and run on Amazon’s Fire TV OS. It is the same operating system for televisions as on the Fire TV Stick range of streaming devices and on Fire TV Edition televisions from other brands like Onida and Akai. People can also connect their own set top box if they don’t want to use the Amazon ecosystem.
Though Fire TV OS has been visually geared to perform best with Amazon Prime Video and other services like Netflix, Hotstar and YouTube are available in the form of apps at the platform, same like with a Fire TV Stock. People can also use Amazon’s voice assistant, Alexa, which can be asked to play movies, music or TV shows and also seek information or control compatible IoT devices around the home.
Amazon’s entry at the TV segment has been anticipated from a very long time and the first televisions have been competitively priced and well-specified. At the pricing, AmazonBasics has been priced around a bit lower than TVs in the entry-level 4K segment from competing brands like Xiaomi and Hisense and offers key features like Dolby Vision and Dolby Atmos.
At present, many televisions in the segment are running on Android TV and AmazonBasics is using the Fire TV OS platform. As stated before, it is the same as on the Fire TV Stick series and will have features similar like the Fire TV Stick 4K with native support for Dolby Vision HDR and Dolby Atmos.