Sat. Apr 20th, 2024

Apple today updated its popular MacBook Air with a True Tone display and lowered its starting price from $1,199 to $1,099 in the United States, or $999 for qualifying students through Apple’s education store.

“College students love the Mac — it’s the notebook they rely on from the dorm room to the classroom, and the No. 1 choice among higher education students,” said Tom Boger, Apple’s senior director of Mac Product Marketing. “With a lower $999 student price for MacBook Air and the updated 13-inch MacBook Pro with faster performance, Touch Bar and Touch ID at $1,199 for students, there’s never been a better time to bring a Mac to college.”

MacBook Air will be sold with the same configurations as before which are starting with 128 gigabytes of storage, but most importantly Apple  updated the screen with new TrueTone technology. This means that it sets the colors on the screen to match the lighting of the room for a more comfortable viewing experience. It also includes the updated keyboard design that Apple first launched with the updated MacBook Pros in May. It should further help to prevent some of the sticky key problems experienced in Apple’s MacBooks. However, this is not the full keyboard refresh that’s rumored to ship with an entirely new keyboard configuration.

MacBook Air and MacBook Pro are also a part of Apple’s Back to School promotion, which includes a pair of Beats Studio 3 Wireless headphones with the purchase of a qualifying Mac notebook or iMac. With their sleek, portable designs, Retina displays, great everyday performance, all-day battery life and running macOS, Mac notebooks have never been more popular in higher education, with Student Monitor data showing nearly 60 percent of US college notebook buyers own a Mac.

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