Apple has announced its plans to open their online store in India on 23rd September. The expansion would help bringing direct sales and improved shopping experience for customers.
Apple has invested in India over the last few years and now they wish to become a leader in a market full of potential. Now iPhones are made in India and official Apple Stores are arriving. Apple is trying to boost up its online sales and distribution before opening any brick and mortar locations.
Customers would be able to visit apple.com/in from 23rd September and shop directly from Apple just like other customers from around the world. Product guidance and advice would be available in Hindi and English. Apple sales in India were originally directed entirely by partners like Apple Premium Resellers.
Apple has stated that customers can attend free online Today at Apple Sessions with focus on music and photography from October. These sessions are a staple of physical Apple stores at non-pandemic times and will provide customers an early preview of what to expect when the official Apple stores will open in India.
Build-to-order Mac sales opened in the month of May through resellers before the official launch of the online store. Tim Cook said in February that the online store would open up by this year. Physical Apple Stores will arrive in India by 2021 with one of them expected to be built at Mumbai’s Bandra Kurla Complex.
But a big hurdle that can prevent Apple Online Store from launching soon in India is a government rule requiring foreign companies to locally source 30% of their production. The requirements were eased by allowing Apple to go ahead.