Apple’s global market share dips down as Huawei and Samsung gain

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Saurabh Joshi
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Yesterday, Apple, Huawei and Samsung released their financial results for the first half of 2019 giving us an insight of who is the biggest smartphone seller globally. However, what’s strange is the fact that global smartphone shipments are down year-over-year once again, having dropped from 350.4 million in Q2 2018 to 341.4 million in Q2 2019.

“Apple iPhone shipped 38.0 million units to capture 11 percent global smartphone market share in Q2 2019, dipping from 12 percent market share a year ago,” said Strategy Analytics director Woody Oh. “Apple iPhone shipments fell 8 percent annually, making it the worst performer among the world’s big-five smartphone players. Apple is stabilizing in China due to price adjustments and buoyant trade-ins, but other major markets such as India and Europe remain challenging for the expensive iPhone.”


Apple seemed to slip but Samsung reportedly increased its market share to 22 percent, lead forward by an impressive 7 percent rise in handset sales.

Samsung stayed ahead of Huawei at 17 percent, and Apple at 11 percent of the market. However, Huawei continued to hold its ground strongly at second place as it shipped 8% more than it did in Q2 2018, capturing 17% of the global market. With a 20 million shipment lead over Apple.

Strategy Analytics’ new rankings come at a time when global smartphone shipments have witnessed a decline for seven straight quarters with the smartphone market trapped in the US-China trade war.


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