Despite the Covid-19 pandemic, Apple has been busy throughout the year planning to manufacture and launch a wide range of devices and ensuring that the customers are completely satisfied with their service. In the spring season this year, Apple launched a revamped MacBook Air, iPhone SE, iPad Pro, Magic Keyboard, second-generation Apple Pencil and a few others.
The Worldwide Developer Conference or WWDC was held virtually for the first time in the month of June. A few other announcements were also made which includes Apple Silicon, a new ARM-powered processor claimed to replace Intel chipsets in Macs. A few other operating systems were also announced which included OS/iPadOS 14, macOS Big Sur, watchOS 7, tvOS 14 and AirPods software updates.
The virtual “Time Flies” event that was held in the month of September, Apple launched the Apple Watch Series 6, Apple Watch SE, iPad Air and eighth-generation iPad. Apart from all this, after hosting third-party authorized resellers of Apple products for many years, India became a new home for the official online store of Apple on 23rd September including personalized services for customers.
Apple became the world’s first publicly-traded US company to reach the market cap of US $2 trillion that transitions into their increased investment in brand ecosystem. Now, the company has launched the iPhone 12 series on October 13th which includes a Mini model for the first time. The company also launched HomePod Mini after the launch of HomePod in India this year and also revealed details about MagSafe which is a native wireless charger for iPhone 12 and also for Apple Watch if customers purchase the duo system.
The Updates from the “Hi Speed” event :
iPhone 12 and iPhone 12 Pro Max prices announced
From 23rd October, iPhone 12 Pro and iPhone 12 Pro Max will be available for purchase in 128GB, 256GB and 512GB variants and in four colours – graphite, silver, gold and pacific blue. The phones will be available in a price range starting from INR 119,900 and INR 129,900 (iPhone 12 Pro US $999, iPhone 12 Pro Max US $1099).
Apple ProRAW and ProVideo launched
The company has also announced Apple ProRAW which is a perfect choice for photographers who want to shift to mobile photography having the intensity of a DSLR. Users can also purchase the ProVideo which is the first camera that can record Dolby Vision HDR at 4K resolution at 60 frames per second.
iPhone 12 Pro and iPhone 12 Pro Max launched
iPhone 12 Pro and iPhone 12 Pro Max has a durable surgical-grade stainless steel band and precision-built glass backplate. The Pro series phones are larger than 11 Pro models and has Super Retina XDR display and has been powered by the A14 Bionic processor.
iPhone 12 and iPhone 12 Mini prices announced
iPhone 12 and iPhone 12 Mini will be available in 64GB, 128GB and 256GB variants and in five colours – blue, green, black, white and PRODUCT(RED) at a price range starting from Rs.79,990 and Rs.69,990. (iPhone 12 Mini at US $699 and iPhone 12 at US $799).
Apple removing wired earphones and charger starting from iPhone 12
The Vice President of Environment, Policy and Social Initiatives, Lisa Jackson says that Apple would cut waste by removing wired earphones and charger from the boxes of iPhone as the company is shifting towards accessories that are wireless. This also means that iPhone 12 will come in a much smaller box.
A new wireless charger “MagSafe” launched by Apple
Customers of Apple have been using third-party wireless chargers from the last few years. Well now, they don’t have to do that as Apple has launched MagSafe which is a new wireless charger from Apple. People using Apple Watches will be interested in the duo-system so that one charger can wirelessly charge two devices at the same time.
Improved rear camera system in iPhone 12
iPhone 12 now has a 7-element improved rear camera system and a better one because of computational photography. The system also enables a smart composition that includes a more intuitive Night Mode, Night Mode Time Lapse, improved detailing and others.
iPhone 12 revealed
iPhone 12 2020 is finally here! The smartphone has a Ceramic Glass as a result of Apple’s partnership with Corning, a large number of antennas that go around the aluminium frame and Super Retina XDR display with a contrast ratio of 2,000,000:1, 460 pixels per inch and 1200 nits of brightness for HDR content.
The smartphone is powered by A14 Bionic processor which makes it the Apple’s fastest smartphone chipset till now. It has around 11.8 billion transistors for improved efficiency and has 6-core CPU, 4-core GPU and 16-core Neural Engine with 11 trillion operations per second and proper Machine Learning capabilities.
5G connectivity after so many years
According to Tim Cook, today is a whole new era for iPhone. They are bringing 5G to iPhone. 5G will bring an improved level of performance for downloads and upload high quality video streaming and more responsive gaming. Real time interaction and 5G networks are advanced with very low network congestion so that users can get high network speeds particularly in densely populated areas. 5G helps to privacy and security since users won’t need to connect to an unknown unsecured public Wi-Fi.
Apple CEO announces HomePod Mini as a new addition to the family
HomePod Mini having computation audio has been powered by S5 chipset of Apple. It has a full range dynamic driver which provides high output and keeping distortion to a minimum level, a pair of high-excursion force-cancelling passive radiators which can activate bass response and an acoustic waveguide to provide a consistent 36-degree sound experience and to help place the HomePod Mini anywhere. It will be available on 16th November priced at US $99 (Rs.9,900).
Apple enters into fitness space with Fitness+
Fitness+ has been announced by Apple Watch which is an in-house fitness service with around 10 workout routines that include yoga, strength, rowing, mindful cool-downs from expert trainers around the world. A subscription-based suite known as Apple One was announced. The company also launched their exclusive online store in India on 23rd September.
Apple Watch Series 6 and Watch SE was launched
Apple Watch Series 6 has a red sensor with Blood Oxygen (SPO2) measurement systems. A new design has also been announced for Watch Bands that includes – single loop, braided bands, revised leather straps and a few more. Other products which include a new iPad Air and Apple Watch SE has been announced.
Apple introduces an update to Apple Watch at the previous event
At the previous event of Apple held on 15th September, COO of Apple, Jeff Williams said about “a big leap forward for Apple Watch” in the form of WatchOS 7 that has sleep tracking, bedtime features and handwashing timer.
Regards by Apple CEO
The CEO of Apple, Tim Cook braces for the event by sharing the “event day playlist” through a tweet.