Google-Amazon settle dispute: YouTube coming to Fire TV, Prime Video to Chromecast

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Amazon and Google will collaborate to bring their streaming services on each other’s platforms, the two companies confirmed on Thursday.

Amazon Fire TV users will be able to watch YouTube videos, similarly, Chromecast and Android TV users will be able to stream video content from Amazon. A specific time, however, with regards to when users will be able to avail this feature has not been announced.

Additionally, Amazon Prime Video will be broadly available across Android TV platform. Similarly, standalone YouTube TV and YouTube Kids apps will launch for Amazon Fire TV devices and Fire TV Edition smart TVs.

The agreement has ended the four-year-long conflict between YouTube and Amazon, which kindled when Amazon decided to stop selling Google’s Chromecast streaming adapter on its web store.

“We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” said Heather Rivera, Global Head of Product Partnerships at YouTube.

“We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love,” said Andrew Bennett, Head of Worldwide Business Development for Prime Video.

With the new agreement, Chromecast and Chromecast built-in users will be able to take advantage of the easy access to Prime Video catalog including the latest seasons of Amazon Originals.

Google pulled the video streaming app in early 2018 when it could not strike a deal with Amazon regarding the availability of its products and services on Amazon’s web store.

According to reports at that time, Google was unhappy with Amazon because of the unavailability of its products including Chromecast and Google Home devices on Amazon’s retail site.

The details of the agreement are slim, however, Google likely was the one more lenient towards the agreement after Amazon started selling Chromecasts again on its website at the end of 2018. Notably, Amazon still does not sell Google Home devices and search result for that brings up Amazon’s own Echo, Echo Dot, and other devices, as well as Facebook’s Portal.



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