IDC declares Xiaomi as biggest smartphone maker in India with 29.7% marketshare

International Data Corporation (IDC) has crowned Xiaomi as the top smartphone maker in India. Xiaomi now leads with a market share of 29.7%. Samsung comes in the second spot with a 23.9% share in the second quarter of 2018.

In an earlier report by three market research firms — Hong Kong-based Counterpoint Research, Singapore-based Canalys and Gurugram-based CyberMedia Research (CMR) had placed Samsung the first place. However, one out of three smartphones sold in India was a Xiaomi device in Q2 2018, according to the IDC’s latest ‘Quarterly Smartphone tracker’.

CMR earlier reported that Samsung garnered 29.9% market share. Xiaomi was second at 29.6% market share. And so, IDC placing Xiaomi first came as a surprise to many smartphone users. Also, Xiaomi leads as the smartphone vendor in the online smartphone market with a 55.6% market share. This is happening for the seventh consecutive quarter. Huawei comes second with an all-time high of 8% share in the online segment in 2Q 2018.

According to Canalys, Samsung shipped 9.9 million smartphones in India in the second quarter of 2018, registering almost a 50 per cent annual growth rate — its best since the fourth quarter of 2015. The Samsung J2 Pro was the top model in the second quarter, with 2.3 million units shipped in India. Furthermore, Xiaomi also shipped 9.9 million smartphones and this is the best quarter either vendor has had in the country.

“Our mission to deliver amazing products at honest pricing has changed people’s lives and started a new chapter in the mobile Internet era in India and I believe we will become an even bigger part of people’s lives,” reacted Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

Upasana Joshi, Associate Research Manager, Client Devices, IDC India, added: “The market, however, is seeing rapid consolidation at the top end, as the top 5 vendors made up 79% of smartphone market in 2Q18, marginalising smaller brands.”


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