Apple has just announced the iPhone 11 series and it will be available in India on 27 September, just a week after the global availability on September 20.
IDC analysts predict that the iPhone 11 and iPhone XR (Rs 52,790) will help Apple grab market share in the premium smartphone segment in India.
iPhone XR Popularity in India
According to Upasana Joshi, Associate Research Manager, Client Devices, IDC India:
iPhone XR alone contributed more than 55 percent of total Apple shipments in the second quarter.
According to Navkendar Singh, Research Director, IDC India:
Although iPhone 11 is cheaper than the launch price of iPhone XR, the price of iPhone 11 at Rs. 64,900 still remains high for a market like India.
Apple has sold more iPhone XR in the price bracket of Rs. 50,000-Rs. 60,000 than the super-premium iPhone XS₹ 81,900 and iPhone XS Max₹ 82,000 models due to the fact that Indian market is price-sensitive and cost is the biggest differentiator.
The iPhone XR which was originally launched for Rs. 76,900 last year, According to the International Data Corporation (IDC), Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year.
Apple bettered Samsung for the leadership position with an overall share of 41.2 percent in 2Q19, In the premium ($500 or Rs. 35,000 and above) segment.
According to Thomas Husson, Vice President and Principal Analyst at Forrester:
Smart pricing for the new and old iPhone ranges will enable Apple to maintain its premium brand and continue to grow its installed base of devices.
Apple registered double-digit growth in India in the second quarter this year.
“In order to continue this momentum, Apple would require more play in terms of product placement in $700 and above segment, rather than $1,000 and above segment, accompanied by heavy promotional activities and attractive offers during the upcoming festive quarters,” said Joshi.