Apple recently launched its latest iPhones 11 series that include the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. With the launch of new iPhones Apple has revised its pricing and strategy with regard to some of its older devices. The 2018’s iPhone XS Max₹ 107,099 sale is being discontinued in India to make way for the new devices.
The new smartphones series will go on sale in India starting from 27 September 2019. The pricing start at Rs. 64,900 for the 64GB iPhone 11 and goes up to Rs. 1,41,900 for the 512GB iPhone 11 Pro Max.
Why iPhone XS Max Discontinued:
The iPhone XS Max was launched in September 2018 and it was priced at starting price of Rs.1,09,900 to a maximum of Rs.1,44,900 depending on the storage variant.
According to Gadgets 360, to make way for the new iPhone 11 Pro Max which is its successor in the lineup the iPhone XS ₹ 97,480 Max is no longer available for sale apart from existing stocks that may already be with retailers. Once these stocks run out the iPhone XS Max will be officially discontinued.
The iPhone XS Max was the most expensive iPhone of 2018 but after the launch of the iPhone 11 Pro Max the XS version is definitely much less relevant in the lineup. The high starting price of the iPhone XS Max coupled with the fact that it’s now a year old means that buyers with a higher budget will likely opt for the iPhone 11 Pro or iPhone 11 Pro Max instead.
The iPhone XS and iPhone XR₹ 56,631 which were also launched in September 2018 is still remain on sale in India at reduced prices. This makes them attractive options for buyers who may not be willing to spend more on the newer devices but still want high-end iPhone models.