According to data from International Data Corporation, Reliance Jio‘s 4G feature phone- the Jio Phone 1, remains the top vendor in the overall feature phone market in the second quarter of this year in India. The report shows the feature phone market in India has remained resilient since the second quarter of last year.
There have been shipments of 44 million units in the second quarter of 2018. This indicates a growth of 29% over the same quarter last year, showed the IDC India’s ‘Quarterly Mobile Phone Tracker’ report on Monday. However, the feature phone market saw a decline of 10% quarter over quarter because of a drop of 19 million units. The IDC believes the reason behind this being, JioPhone inventory buildup from the first quarter of 2018.
Reliance Jio, in a bid to clearing its inventory, recently introduced the “Monsoon Hungama” feature phone exchange offer and brought popular apps like WhatsApp, YouTube on JioPhone.
The Report adds that the 2G feature phone segment continued to decline further as local players struggle for survival in this segment. This is happening due to the aggressive push in the 4G feature phone segment by Reliance Jio.