Recently, we had seen that apple Airpods captured most of the hearables market last year. Now a study says that Apple has seen massive market growth in India. With the positive response from iPhone XR and iPhone 11 series, Apple has registered a growth of 71% growth. This massive growth has been registered during the first quarter of 2020. Apple registered a growth of 55% in the market this year when compared with last year’s market during January and February.
Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR says “The iPhone XR and iPhone 11 accounted for 70 percent of iPhone sales in India with its prudent pricing, attractive discounts and strong shipments getting consumer acceptance. Apart from increased local manufacturing, Apple found favor with customers, with its prudent pricing and refined channel strategies. In 2019, Apple’s shipments grew 17 percent (year-on-year), on the back of the successful iPhone 11, and the iPhone XR. For instance, Apple iPhone loyalists have embraced the latest iPhone 11 Pro Max”.
It had faced some decrease in markets before iPhone XR now, there’s been a dramatic change. All credit goes for smartphones iPhone XR and iPhone 11 series. Many tech analysts also appreciated the specs and performance of these phones. After the end of this lock-down Apple is expected to see another massive growth. The growth is due to the release of the budget smartphone iPhone SE.
iPhone SE:
The iPhone SE comes with powerful chip A13 and impressive specs. The performance of iPhone SE is quite the same as the iPhone 11 series. So, Apple is keen to grab the audience who are in the range of Rs.40,000 to Rs.50,000. This is a clever step taken by Apple, to grab the budget smartphone market in India. iPhone is looking forward to capture Indian markets now after the loss of the last few years. Apple supplier Wistron assembles the old iPhone Se is now assembling iPhone6s and iPhone 7 at Bengaluru facility. The iPhone XR was manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai.