The Indian Wire » Gadgets » Samsung bounces back as 2nd largest smartphone brand in India

Samsung bounces back as 2nd largest smartphone brand in India

As per the new reports on Friday, with 26 percent market share in India, Samsung becomes the second largest smartphone brand. Samsung gained a big hike as during the pandemic, after the demand for phones increased. The company revealed that the production team was ready to manufacture on a larger scale to meet the demand.

Samsung walked on the path of Xiaomi, which remained at the top in Q2 with 29 percent market share. In comparison with its competitors, Samsung has a diversified supply chain which has helped the company maintain a steady flow of the components. The report mentioned that it has marked its place in the first position to reach almost the full manufacturing capacity.

Shilpi Jain, who is the Research Analyst at Counterpoint has added on to the information that in Q2 2020, the contribution of Chinese brands fell from 81 percent to 72 percent. One of the main reasons behind this was the growing anti-China sentiment and mixture of stuttering supply for some of the major Chinese companies such as VIvo, OPPO and realme.

Prachir Singh, who is Senior Research Analyst at Counterpoint added on to this that during the month of April the global lockdown led to zero shipments. Because of the lockdown the production of 40 days and the sale also wiped out.

A mild decline of 0.3 per cent (YoY) was observed in June. At the third spot with 17 per cent share Vivo was able to manage post lockdown demand.

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