Vivo Launches iQOO as a Sub-Brand for Smartphones in China

Various smartphone manufacturers have adopted to dual-brand strategy in order to target different markets across the globe. Huawei has introduced Honor as a sub-brand focusing on the budget smartphone market. Similarly, Xiaomi has made Redmi as its spinoff sub-brand which the company claims would be working on the budget smartphones in order to cater to … Continue reading Vivo Launches iQOO as a Sub-Brand for Smartphones in China