Xiaomi announces Redmi as sub-brand focusing on budget devices

Must Read

Sanju Samson to replace Shikhar Dhawan in T20 series against WI

Sanju Samson will replace injured Indian opener Shikhar Dhawan in the T20s series against West Indies starting from next...

Supreme Court lashes out on Centre & Delhi govts for Rising Pollution

The Apex Court of the Country, the Supreme Court on Monday lashed the Central and State Government for their...

Harbhajan Singh wishes BCCI Prez Sourav Ganguly to change Selection Panel

The Indian off-spinner Harbhajan Singh on Monday urged Sourav Ganguly, President of BCCI (The Board of Control for Cricket...

Xiaomi, the Chinese tech company and one of India’s favorite smartphone manufacturer is known by quite a few names. Xiaomi comes under different monikers of the same brand such as Redmi, Mi, Xiaomi, and the latest Poco. This has always been quite confusing, especially for Indian customers. However, Xiaomi has just announced that the Redmi series from Xiaomi is now an official sub-brand. This makes Redmi an independent brand while still sharing Xiaomi’s manufacturing plants.

Xiaomi would not be the first company to spin off a sub-brand for itself. Companies like Huawei and Oppo already have their sub-brands, namely Honor and Realme respectively, this enables them to focus on a particular market. Moreover, Oppo, Vivo, and Oneplus have the same parent company called BBK industries. Having a sub-brand lets the company focus on a particular market and that is precisely what Xiaomi is looking forward to doing. The founder of Xiaomi, Lei Jun said the reason for this separation is that this will allow them to focus.

Xiaomi’s Redmi Note series has been the most popular for the company and splitting off with Xiaomi, Redmi will be able to focus on doing what it has been doing so well. Having a sub-brand to focus on a particular market makes a lot of sense considering, The Realme, a sub-brand of Oppo, has recently reached the mark of 4 million customers.

Just after the split, Redmi is all set to launch its first phone as an independent brand. This new phone is said to have a 48-megapixel primary sensor. The teaser for this phone appeared on the official website of Xiaomi as well as Redmi’s account on Weibo.

The device is supposedly called Redmi 7, however, there might be more iterations like Redmi Note 7, Redmi 7 Pro, Redmi 7A or other typical brandings.

The event is taking place on January 10th in Beijing and will start at 14:00 local time.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

Bigg Boss 13 episode 48, written update, December 6: Rashami gets hurt during the task

The recent episode of Bigg Boss 13 begins with Asim confessing his love Himanshi. Asim genuinely loves Himanshi, but...

Delhi schools to impart education on Menstrual Hygiene: Delhi Government to HC

A period is considered a 'Taboo' in the country where girls are prevented from going to the school and behaved differently. To tackle such...

IITs extend PhD application process for J&K students after MHRD requests

The IITs of the country have extended their Ph.D. applications for the students of Jammu & Kashmir as they couldn't apply within the fixed...

Students from two branches of Rao Junior College allowed to appear for Maharashtra HSC exam

Maharashtra State Board of Secondary and Higher Secondary Education (MSBSHSE) has allowed the proposal of Rao Junior College to accept 121 students of its...

Unnao rape victim, burnt alive by 5 men, dies in Safdarjung hospital

Rape victim from Uttar Pradesh's unnao, who was burnt alive by 5 men and was airlifted to Delhi yesterday, has lost her life in...
- Advertisement -

More Articles Like This