Xiaomi announces Redmi as sub-brand focusing on budget devices

Must Read

Howdy Modi : Modi-Trump mark history in US-India relationship with great show at Houston

Houston, Sep 22:  Modi, delivering his speech at the historic event, talks about the development underwent over five years...

ECI announces dates of Maharashtra & Haryana elections; Single Phase Election on October 21; Result on 24th

Election Commission of India has announced the dates of much-awaited state elections. According to the Chief Election Commissioner, Sunil...

President Ram Nath Kovind appoints new governor for Kerala, Telangana, Himachal Pradesh and Maharashtra

President Ram Nath Kovind appointed new governors for Maharashtra, Kerala, Telangana, Rajasthan, and Himachal Pradesh on Sunday. https://twitter.com/ANI/status/1168037199767457792 Former Union Minister Kalraj...

Xiaomi, the Chinese tech company and one of India’s favorite smartphone manufacturer is known by quite a few names. Xiaomi comes under different monikers of the same brand such as Redmi, Mi, Xiaomi, and the latest Poco. This has always been quite confusing, especially for Indian customers. However, Xiaomi has just announced that the Redmi series from Xiaomi is now an official sub-brand. This makes Redmi an independent brand while still sharing Xiaomi’s manufacturing plants.

Xiaomi would not be the first company to spin off a sub-brand for itself. Companies like Huawei and Oppo already have their sub-brands, namely Honor and Realme respectively, this enables them to focus on a particular market. Moreover, Oppo, Vivo, and Oneplus have the same parent company called BBK industries. Having a sub-brand lets the company focus on a particular market and that is precisely what Xiaomi is looking forward to doing. The founder of Xiaomi, Lei Jun said the reason for this separation is that this will allow them to focus.

Xiaomi’s Redmi Note series has been the most popular for the company and splitting off with Xiaomi, Redmi will be able to focus on doing what it has been doing so well. Having a sub-brand to focus on a particular market makes a lot of sense considering, The Realme, a sub-brand of Oppo, has recently reached the mark of 4 million customers.

Just after the split, Redmi is all set to launch its first phone as an independent brand. This new phone is said to have a 48-megapixel primary sensor. The teaser for this phone appeared on the official website of Xiaomi as well as Redmi’s account on Weibo.

The device is supposedly called Redmi 7, however, there might be more iterations like Redmi Note 7, Redmi 7 Pro, Redmi 7A or other typical brandings.

The event is taking place on January 10th in Beijing and will start at 14:00 local time.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

Hamirpur Assembly bypolls underway in UP

Hamirpur (Uttar Pradesh), Sep 23 (IANS) Bye-election voting for Hamirpur Assembly segment seat began on Monday amid tight security.According...

Imran meets Khalilzad, Senator Lindsey Graham in NY

New York, Sep 23 (IANS) Pakistan Prime Minister Imran Khan, who is in New York to attend the 74th session of the UN General...

Lenovo K10 Plus with Triple rear camera, 4050 mAh battery available on Flipkart starting 30 Sep

Lenovo has recently launched budget-friendly Lenove K10 Plus on 22 September 2019. You can get the Lenovo K10 Plus starting at Rs 10,999 for...

Srishty Rode is simply gorgeous in Neon outfit in THESE latest photos

Srishty Rode is often our topic of discussion due to her strong fashion statements. In addition to having a successful TV career, Srishty is...

After Houston, PM Modi reaches New York

New York, Sep 23 (IANS) After his hugely successful Houston visit with the Howdy Modi event, Prime Minister Narendra Modi arrived in New York...
- Advertisement -

More Articles Like This