Belonging to parent company, the Kindred Group, both 32Red and Unibet have been signed in as the official betting partners of the Vanarama National League.
The partnership is to run for two seasons that is 2021-22 and 2022-23 covering wide array of domestic as well as international games.
As per Gambling Insider, Mark Ives, GM for The National League, said: “The National League is thrilled to welcome the Kindred Group’s Unibet and 32Red brands as our official Betting Partner.
“We are excited to be working with an organisation who want to prioritise fan and community projects and gambling awareness, which is absolutely perfect timing, as we welcome back supporters in greater numbers than we have been able to over the last 18-or-so months.That period has been extremely challenging for us all and so we are very welcoming of this partnership for at least the next two years.”
The brands will feature across digital channels, match-day programmes and stadium advertising as they have sponsored the games.
Gambling Insider also reported Neil Banbury, Kindred Group GM’s statement as: “This is a hugely important day for everyone connected with the Kindred Group – we are excited and proud to be The National League’s official Betting Partner.
“Simply, non-league football is the lifeblood of our national sport. The elite level can only exist if the base of the pyramid thrives – and we hope that our investment will help to support that. At the heart of this are the supporters, of course, with their unwavering loyalty.”