4ThePlayer targets US expansion; raises private funding


Software supplier 4ThePlayer.com intends to expand its business to the US markets and for that purpose, it has raised funding.

The specialized creator of mobile-first gambling games, 4ThePlayer, wishes to go independent in order to develop more player-centric games.

As per Gambling Insider, the group of investors includes M&A specialist Daniel Burns, former group director of Gaming Strategy at Bet365 Gil Rotem, former Ladbrokes Coral COO Ian Chuter, Reflex Gaming CEO Quentin Scott and ex-Scientific Gaming Digital CCO Steve Schrier.

4ThePlayer.com founder and CEO Andrew Porter said: “We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years. Plus we will double down on our operator and player focused engagement”, as reported by Gambling Insider.

Co-founder and business development director Chris Ash added: “2021 is going to be an exciting year for 4ThePlayer.com as we look to expand into the US.”