A new set of online sports betting and iGaming products are going to be developed by 888 Holdings and the Authentic Brands Group (ABG).
This fresh perspective specifically focused on betting will see iGaming products launched for Sports Illustrated, which is owned by Authentic Brands Group (ABG).
The products are going to be launched for the brand under the name of SI Sportsbook and the 888 is going to provide its proprietary technology to offer this wagering experience.
As per Gambling Insider, Itai Pazner, 888 CEO, said: “We are delighted to announce this strategic partnership, enabling us to accelerate our investment into the US, which represents one of the most exciting long-term growth opportunities for our company.
“Sports Illustrated is an iconic sports media brand, with high awareness and consumer loyalty. This agreement provides us access to millions of engaged sports fans across the US, giving us a high-volume and cost-effective customer acquisition channel, and great content to engage sports fans.”
Jamie Salter, Founder, Chairman and CEO of ABG, added: “We are thrilled to announce Sports Illustrated is entering the online sports betting and iGaming space. Sports wagering represents a large and high-growth market, allowing us to diversify the brand’s revenue streams and engage directly with our sports consumers, broadening the reach of the brand.
“888 is one of the leaders in online betting and gaming globally, and has outstanding technology, products and marketing capabilities; and we are excited to partner with them to offer an innovative product experience for sports fans.”