A new British corporate identity called Allywn has been created by Sazka Group to unify group’s UK operations under a single brand.
Allywn has received the new transformational identity under the specialized agency which is based in London, North. This new brand identity would allow Sazka to take control over lottery brands across Europe.
Further Sazka is active in counties like Czech Republic, Greece, Italy and Austria, where Allywn will incorporate Group’s activities.
As per Gambling Insider, Sazka Group CEO Robert Chvátal said: “I’m extremely proud of our success across Europe and I’m hopeful of continuing this journey in the UK by supporting the creation of Allwyn for the UK market.”
“Since 2013, our track record has spoken for itself: huge sales growth, more people playing, billions back to governments for good causes, and a robust approach to player protection. Allwyn can bring the same sort of innovative thinking and success to the UK”.
Ms Horton-Mastin added: “I am really excited about the role Allwyn can play in helping the National Lottery support the UK to rebuild after the long-term effects of the pandemic. The National Lottery and its distributors have an excellent record of funding vital projects all across the UK both in communities and in the arts, sports and heritage sectors”, as reported by Gambling Insider.