Fri. Mar 29th, 2024
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As a part of diversification strategy, Bally’s Corporation has acquired the Association of Volleyball Professionals (AVP). 

AVP is professional beach volleyball organisation and has been hosting the domestic beach volleyball tour in the US since a long period of time.

The acquisition provides the rights to the Corporation over assets of AVP. The assets include trademarks, promoter agreements proprietary tournament and league management software.

As per Gambling Insider, Adi Dhandhania, SVP Strategy and Interactive, said: “The AVP is an attractive asset that complements our US sports betting vision. Donald and the entire AVP team have done a tremendous job developing the league and transforming it into what it is today; and we look forward to exploring creative ways to amplify and gamify such a dynamic and high-growth sport, providing beach volleyball fans across the nation with unique and interactive content.” 

Donald Sun, former owner and CEO of AVP, added: “Forming a new relationship with a trusted, forward-thinking partner like Bally’s offers the opportunity to develop a strategic roadmap that will grow the sport, expand its footprint and provide new resources to better elevate the game and its athletes. I look forward to being an integral part of the transition, focusing on the best interests of all AVP athletes, fans, staff and partners.” 

 

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