Bally’s Corporation has announced that it has agreed in principle on key terms of a possible merger with Gamesys.
Gamesys, a UK-based company which is known for its online casino and bingo games, has signed sports betting partnership with the Bally in a deal amounting to $2.75 billion.
The deal is intended to capitalize on the growing online gaming and sports betting markets in the U.S.
As per Gambling.com, Bally’s chairman Soo Kim said: “We believe that this combination would mark a transformational step in our journey to become a leading integrated, omni-channel gaming company with a B-2-B-2-C business.”
It was added by the chairman: “We think that Gamesys’ proven technology platform alongside its highly respected and experienced management team, combined with the U.S. market access that Bally’s provides, should allow the combined group to capitalize on the significant growth opportunities in the U.S. sports betting and online markets.”