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Gambling & Casinos

Belgium: Superbet Group to acquire Napoleon Sports & Casino


A deal has been announced by the Superbet Group to acquire Belgium’s Napoleon Sports & Casino.

As a part of long term business objectives, the Group will acquire 100% of Napoleon shares from Waterland Private Equity Investments, owned by Napolean.

Superbet Group CEO Johnny Hartnett said: “Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan.”

“It also delivers on our growth strategy of bringing in additional revenues from regulated markets with a strong online profile. Additionally, we’re looking forward to welcoming a hugely experienced and talented team to the Superbet family, who we believe are exceptionally well placed to deliver on market share gains in Belgium and beyond.”

Napoleon Sports & Casino CEO Tim de Borle commented: “We are very excited to be joining Superbet Group on a mission to offer the best sports and gaming entertainment to millions of users. 

“At Napoleon, we look forward to embarking on this next chapter of thrilling projects and international experience. Finally, I’d like to express our gratitude to Waterland for their support in the past 6 years.”


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