BetMGM have partnered up with The Athletic, a premium, subscription-based sports website for exclusive sports betting content.
Expanding its hold over media partnerships, the news was released by BetMGM on January 28.
Their collaboration would be called Betting Hub which would provide deep insights about content and product integrations.
As per CalvinAyre.com, Evan Parker, The Athletic’s General Manager of Content Operations said: “BetMGM has pioneered the online gaming industry and as we sought to establish The Athletic as a home for great betting content, we knew there would be no better partner. As we collaborate on this new venture, we share a joint vision for how to seamlessly blend media, analysis and betting into unique, premium experiences for The Athletic subscribers.”
Matt Prevost, BetMGM’s Chief Revenue Officer, said: “The Athletic has an incredibly engaged and loyal readership and we look forward to introducing their fans to the BetMGM sports betting brand. They also have an outstanding product and, through integrations and collaboration, this partnership complements The Athletic’s premium offering.”