As a part of expansion plan, Betsson Group has announced the launch of Europebet brand in Eastern Europe.
The brand will have its office in Belarus and it will offer casino and sports betting to locals. The operator already has wide portfolio of games and through Europebet.by, it intends to add more games to its portfolio.
Pontus Lindwall, CEO of Betsson AB, said: “Building on the success of Europebet in Georgia, the expansion into nearby Belarus is a natural step in our business growth strategy. We started looking into this market back in 2019 and have been preparing for this expansion ever since.
“As an operator, we will be introducing a high-quality and entertaining product, an excellent customer experience, innovative technology as well as providing multiple job opportunities through our new office in Minsk.”
The operator would be adding it with live casino offerings very soon along with customer service, and administrative and operational activities in Minsk.