Betsson Perch Investments, which is subsidiary of Betsson AB, has acquired 35% of Strive Platform for a total of $6.5m.
Strive is planning its launch in the US in late 2021, where Betsson would have an option to increase its shares in Strive. Betsson says it will also grant to the company a convertible shareholder loan facility worth $2.5m.
As per Gambling Insider, CEO of Betsson AB, Pontus Lindwall, said: “This investment is another important milestone in our US entry. The investment will support our B2C launch with the Betsafe brand in Colorado as well as broaden Betsson’s offering to the US market.”
“The US market has a limited number of PAMs and sportsbooks that are truly set up for the multi-state regulatory environment and scale. This investment brings together two high-quality independent igaming technologies for the US market.”