It was recently reported that Caesars has acquired UK based operator William Hill for about $4 billion.
Now it has been announced by Caesars Entertainment’s Chief Executive Officer Tom Reeg that William HIll’s retail sportsbooks will be rebranded to Caesars and the sportsbook app will be called Caesars Sports.
It has been also reported that William Hill’s non-U.S. assets will be sold and the process is set to start for the same very soon.
As per gambling.com report, Reeg said: “(The transaction) took a little look a little longer than we had expected in the court hearing but we got to the outcome that we wanted and now we control our own destiny and what I continue to believe is an extraordinarily exciting opportunity for the company.”
He added: “We understand that we’re going to need to invest in this business, both on the tech and the customer acquisition side. And you should expect a significant shift from us as we close the transaction and move forward.”