The partnership between DraftKings and NFL which until now was limited to the United States, has been extended to Canada.
The two betting operators would expand their daily fantasy sports partnership agreement to Canada, ahead of super bowl league.
As per Gambling.com, Ezra Kucharz, chief business officer, said: “The relationship we share with the NFL is important for DraftKings to provide customers a great experience. This expanded agreement gives us a unique opportunity in the Canadian market, and we look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience.”
Gavin Kemp, NFL Canada’s director of corporate partnerships, said: “The popularity of daily fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL. As the Official Daily Fantasy Partner of the NFL in Canada, this partnership with DraftKings will enhance the Canadian fan’s experience with unique and innovative gaming experiences.”