The infamous WWE is going to conduct SummerSlam 2021 on August 21. The show announced the sponsors for the event and included DraftKings as one of the sponsors.
The gaming brand, which recently acquired Golden Nugget, is set to feature on WWE’s television, social and digital media assets using the platform to further its popularity.
Apart from SummerSlam show 2021, DraftKings recently sponsored The Baltimore Ravens, which was its fifth NFL partnership.
As per Gambling Insider, Claudine Lilien, WWE SVP, Global Sales & Partnerships said: “WWE’s ability to connect with a broad global audience allows us to attract sponsors across multiple categories. Our charismatic superstars provide tremendous value based on their passionate fanbases and we encourage our sponsors to feature them in custom campaigns.”
Ezra Kucharz, DraftKings CBO, said: “As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand.
“This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”
Noatbly, the DraftKings and WWE became official gaming partners in March 2021 centering their deal on free-to-play pools products.