Thu. Mar 28th, 2024
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In a groundbreaking deal, DraftKings has entered into deal with UFC to become the Ultimate Fighting Championship’s (UFC) first official sportsbook and daily fantasy partner.

The deal has been referred as “groundbreaking” one and as “one of the most significant partnerships in UFC history”.

According to the agreement, the DraftKings would offer in-game promotions, activations, in-broadcast odds integrations and UFC branding across its products.

The fantasy sports and sports betting operator would also have the right to use official UFC marks and logos. It would also provide fans, free-to-play UFC games and they would be enhanced by prop bets.

As per Gambling Insider, DraftKings co-founder, chairman and CEO Jason Robins, said: “Combat sports, and UFC in particular, have scaled significantly across both our sportsbook and daily fantasy verticals, evolving from a niche offering to a high-demand category that we believe will only grow further as we innovate.”

UFC president White, added: “This is a massive deal that will benefit UFC, DraftKings, and most of all the fans. This is the most important deal we’ve ever done to increase engagement with our fans and reach new ones, and I’m looking forward to all the exciting things we’re going to do with DraftKings over the next few years”, as reported by Gambling Insider.