DraftKings has been signed and announced as the Official Daily Fantasy Sports, Official Sports Betting and Official Free-to-Play Partner of the Baltimore Ravens.
As per Gambling Insider, Kevin Rochlitz, Ravens’ CSO, stated: “This partnership reflects our continued commitment to delivering unique engagement experiences for our fans. We’re proud to collaborate with an industry leader in DraftKings, and we look forward to seeing the innovative ways in which we’ll better connect with the Ravens fans across our many platforms.”
With this partnership, DraftKings joins hands with the fifth NFL team and the first in the state of Maryland. The sponsorship deal with enhance DraftKings’ digital presence featuring branding and custom content.
Ezra Kucharz, DraftKings’ CBO, said: “With the start of the 2021 NFL season upon us, our latest designation with the Baltimore Ravens further exemplifies our commitment to fan engagement by way of the DraftKings experience.
“The newly penned relationship offers something for every kind of sports fan and will allow them to engage with DraftKings’ digital content, free-to-play product, daily fantasy sports and, perhaps soon, sports betting, to ultimately bring them closer to the action alongside one of the top teams from the AFC North.”
DraftKings will also take over the Baltimore Ravens’ website homepage and act as sponsor for online content series.