Entain has signed an agreement with Arena Racing Company (ARC) for the media rights.
The operator has cannels and brands like Coral, Ladbrokes and Bwin, which would get horse and greyhound racing content.
The deal makes available the media rights to the operator across Europe where ARC has 16 racing courses.
As per Gambling Insider, Adrian Bower, Entain CPO, said: “We are delighted to be partnering with Arena Racing on such a comprehensive long-term deal that will give certainty to both parties for the benefit of both horse racing and greyhound racing; as well as helping them navigate the Covid challenges and emerge stronger when the world gets back to normal.”
Kevin Robertson, MD of Arena Racing’s Media, added: “This deal between Arena Racing and Entain represents a new era of collaboration between the horse and greyhound racing industries and their bookmaker customers”, according to Gambling Insider reports.