Fri. Mar 29th, 2024
imagesource:sbnnation.comimagesource:legalsportsreport.com

Esports Entertainment Group (EEG) is set to be the official sponsor for the New England Revolution and the New England Patriots.

The EEG has entered into a multi-year agreement with Kraft Sports and Entertainment and is set to be the official esports tournament provider for above said tournaments.

“We look forward to working with Esports Entertainment Group to expand our reach in the rapidly growing esports market,” said Murray Kohl, VP of Sales for Kraft Sports and Entertainment, as reported by Gambling Insider.

He added: “Esports Entertainment Group’s interactive tournament platform brings together gaming enthusiasts from all around the world and provides an exciting new way for us to connect and engage with our fans.”

EEG will use tickets, player appearances, digital media and signage to promote its events. It is also planning to create custom videos to promote the tournaments.