Thu. Mar 28th, 2024
imagesource: gambling.comimagesource: gambling.com

GambleAware commissioned three reports to look into the aspects of safe gambling. The reports have recommended that safer gambling messaging be implemented in all aspects of operator functions.

As per Gambling Insider, the report named as ‘An Integrated Approach to Safer Gambling’ was conducted by Revealing Reality and included input from; Betfred, both retail and digital; Genting Casino; Buzz Bingo; Gamesys; and 888.

The combined studies of the groups with the Behavioural Insights Team were aimed to ‘assess the effectiveness and impact of operator interventions and support them in the development of their own safer gambling messaging’.

As per Gambling Insider, Damon De Ionno from Revealing Reality said: “For many operators, safer gambling is often viewed as an add on. But our report has shown that to be successful in communicating safer gambling to customers, operators need to build safer gambling messages into every aspect of business and customer interaction. It is time operators look to prevent gambling harms, rather than just react to them”.