Genius Sports has agreed to acquire a data tracking and analytics provider, Second Spectrum.
The new business combination of a technology company and sports data company would open new avenues in sports betting and media market.
The $200 million deal would create an opportunity for end-to-end offering for sports, betting and media.
As per Gambling.com, Genius Sports CEO Mark Locke said: “Genius is committed to capturing and distributing the fastest, most accurate and secure official sports data. This acquisition supports our long-term strategic vision of utiliztilizing AI tracking, enhanced data insights and transformative technology to revolutionize the sports data landscape for the fans, our customers and sports and media partners.”
He added: “Adding additional fan engagement technology to our already diverse and cutting-edge portfolio of products and services will create compelling, unique content that will transform user experiences and create additional revenue streams for our customers.”
Notably, Genius Sports completed its $1.5 billion merger with special purpose acquisition company dMY Technology Group and began trading on the New York Stock Exchange recently.