The Boston-based operator, Genius Sports has partnered with DraftKings, one of the most successful sports betting operator.
A multi-year agreement has been signed between the two operators which would allow Genius Sports to share exclusive sportsbook data with DraftKings.
Genius Sports is the official rights holder of the information for the National Football League season, which when shared with DraftKings, would enable the latter to improve its offerings to the customers.
Ezra Kucharz, CBO at DraftKings, said: “Our customers are at the forefront of all we do and we are always working to better their experience and our products. The mutually beneficial terms of this agreement allow us to leverage Genius’ technology for years to come. We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays, while having confidence in the integrity of the data we utilise to fuel our offerings.”
Mark Locke, Genius Sports’ CEO added: “Being selected by DraftKings, one of the most prolific sportsbook brands in the US, is another historic achievement for Genius Sports”, as reported by Gambling Insider.
Under the agreement, DraftKings will have sports data and live feeds from over 170,000 events per year and would be capable to expand its sports portfolio to offer betting on NFL leagues such as the English Premier League, Liga MX and NASCAR to its customers.