The LPGA Tour, which is one of golf’s major tours has finally jumped into the sports betting wagon by signing a multi-year agreement with BetMGM.
BetMGM is all set to be tour’s official sports betting operator and partner.
The Golf betting is getting highly popular with time and this deal would allow BetMGM the rights to use the official logo of the LPGA and reflect LPGA odds in BetMGM’s golf menu.
As per Gambling.com,Brian Carroll, senior vice president of global media distribution for the LPGA, said: “As a leading sports and Entertainment Company and already a supporter of women’s golf, BetMGM is uniquely positioned to join the LPGA family as an Official Betting Operator.”
BetMGM will also rights over advertising and promotion of sports betting products and services.
Carroll added: “Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities. We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”
As per Gambling.com, Matt Prevost, BetMGM chief revenue officer, said: “We look forward to working with the LPGA and engaging with its fanbase through our market-leading products. BetMGM’s advanced betting technology provides a user-friendly experience for LPGA fans and a myriad of betting options to choose from.”