As part of its plan on international expansion, the Hard Rock International has announced that it has acquired a casino premise in London.
The much recognized gaming, entertainment and hospitality brand has also acquired a license for the launch of a new casino in London. The company acquired the casino premise license from The Ritz Club in London.
The announcement of the news confirms the unconfirmed news floating around in the sector on the said subject. This world expansion will solidify, Hard Rock’s brand further and would connect it to major cities around the globe.
Hard Rock already offers casino services in the cities such as Hollywood, Florida; New York; Paris; Amsterdam; Madrid and many more.
Jim Allen, chairman of Hard Rock International said: “We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock,” reported Casino Beats.
HRI has venues in 69 countries spanning 240 locations that include owned/licensed or managed hotels, casinos, Rock shops and cafes.
The Casino in London would be managed by Rafi Ashkenazi , who is former Stars Group CEO and Flutter Entertainment non-executive director. He will assume the position of executive managing director and executive chair in 2021.