In a bid to enhance the safer gambling measures in Ireland, the Flutter Entertainment has banned the usage of credit cards for gambling transactions.
The operator has additionally decided to dedicate 1% of net gaming revenue (NGR) to support the research, education and treatment of problem gambling.
The estimated amount for the above said purpose is reported to be €1.25m ($1.5m) in 2021.
Further, the operator has banned the usage of credit cards on customer’s online and retail accounts. It also has prohibited advertising during live sports tournaments.
As per Gambling Insider, Flutter UK & Ireland CEO Conor Grant said: “We recognize that gambling has undergone a technological transformation over the past two decades. The influence of the smartphone, social media, and on-demand streaming has been profound.”
“We have not always got it right as an industry and we must ensure collectively that we are doing all we can to prevent problem gambling. The reality is that protection and promotion measures will continue to evolve over time and new measures will need to be considered to promote moderation, safety and enjoyment in this era of digital gambling.”