The European lottery group, Sazka, has enlisted the services of Justin King to be advised on the UK National Lottery licence bid.
Last year the Gambling Commission had to select the operator of the fourth license to be given to one of the competitors to run the UK National Lottery. It was given to Camelot.
King currently serves as the vice chairman of private equity firm Terra Firma and has been formerly, the chief executive of Sainsbury’s. He is supposed to work alongside bid chair Sir Keith Mills.
As per Gambling Insider, King said: “Getting people back to their local high street post COVID-19 requires fresh thinking, an innovative approach, and recognition that the National Lottery can play an integral role in that recovery,”.
He added: “We need to revitalise this precious institution by bringing back those customers that have stopped playing, while making it relevant and exciting for new audiences too. A vibrant and growing lottery is the only way to guarantee more funding for good causes, which is crucial for helping Britain to build back better”, reported Gambling Insider.