LeoVegas is going to invest in UK-based SharedPlay and it announced that the company will purchase 25% shares of SharedPlay.
The purchase is going to cost €1.1m ($1.3m) for 25% of shares.
SharedPlay is a new company founded by Karolina Pelc who saw a potential and viable market in video games due to community interaction and connection.
In that light, it brought multiplayer casino games in the market as an innovative development which might result into increased game retention.
As per Gambling Insider, Karolina Pec, CEO of SharedPlay, said: “I have closely followed the development of social platforms, how we consume moving pictures, and how it has become part of the gaming industry.
“LeoVegas is a dream partner, as they are passionate about the gaming experience and innovation in product development and have shown through their other investments that they are proficient at driving growth and creating value.”
Gustaf Hagman, LeoVegas Group CEO, added: “We see a new behaviour in the gaming market as well as in many other digital consumer segments, it’s about sharing your fun and excitement with your friends, but also with others who have the same interest.”