MansionBet and EFL Championship club Millwall have announced the extension of its partnership. The duo first partnered in January 2020 and have collaborated on various events and contents.
MansionBet, the Gibraltar sportsbook will have its brand featured on the back of Millwall FC jerseys in the new Championship season starting 7th August.
As per Gambling Insider, Dana Bocker, Head of Integrated Marketing at MansionBet, said: “Since forming our partnership with Millwall we’ve been able to engage with their fans through social.
“With restrictions lifting, we’re excited to finally be able to connect with them in the stadium through activations and our own in-stadium reps. We’re proud to support the English Championship and increase our brand presence throughout a truly passionate home-grown club.”
Stuart Lock, Commercial Director at Millwall FC, added: “We are delighted to confirm MansionBet as back-of-shirt sponsor ahead of the 2021/22 season.
“The club has already enjoyed a fruitful relationship with MansionBet since coming on board and we look forward to working closely with them as supporters return to stadiums after 18 months of restrictions. With benefits in and out of The Den, Lions fans will be able to benefit from the partnership and win some exclusive prizes,” as reported by Gambling Insider.
The club’s official betting partner, MansionBet will keep the fans involved through exclusive social media competitions, boosted odds, ticket-giveaways and the like.