The only legal provider of sports betting in the Netherlands, TOTO, has launched the European Championship Campaign with former professional footballer Wesley Sneijder as its lead.
The throwback campaign was launched on 2 June 2021 with Sneijder joining Happy Hardcore legends Charly Lownoise & Mental Theo to perform a party track ahead of this summer’s UEFA European Football Championship.
As per Gambling Insider, Arno de Jong, CMO at Nederlandse Loterij said: “We had to wait an extra year for it, but with King Wesley we are taking the campaign to a new level. With the Happy Hardcore music and the tracksuits, the nineties are revived, but the staging makes TOTO completely contemporary.”
Darre van Dijk, Chief Creative Officer of agency TBWA\NEBOKO, added: “Happy Hardcore is Dutch glory. Wesley came to our office and I asked him if he can sing at all? ‘I can do anything,’ was his reply. And he proves it now, Wesley is a real king!”