Danske Spil which is the Danish state-owned operator and provider of virtual sports portfolio has landed a deal with Playtech.
The agreement would see the integration of Playtech’s in-house virtual sports content with Spil’s virtual sports portfolio.
The sports portfolio includes football, basketball, tennis, greyhound racing, horse racing, speedway and cycling.
Gambling Insider reported Playtech Sports virtual sports director Richard Andrew’s statement as: “We’ve seen player engagement for our virtual sports outmatch even our most optimistic expectations in recent months, and we’re delighted to announce that Danske Spil has launched our innovative virtual sports portfolio.”
Danske Spil CEO Pernille Mehl added: “We are pleased to launch a new product vertical in our product portfolio. It is a different product than the classic lottery, which hopefully can attract new customers to our business”.