Sportsbook operator PointsBet has entered into deal with Rip Hamilton, the National Basketball Association (NBA) legend and Detroit Pistons, the NBA team.
The partnership would enable PointsBet to fully cash on Pistons’ logos, marks and IP. It would also increase sponsorship opportunities and brand visibility for the sportsbook operator.
PointsBet, under the agreement, has also been given the right to limited in-game, broadcast-visible digital signage opportunities.
PointsBet USA CEO Johnny Aitken said: “PointsBet is thrilled to partner with the Pistons, aligning with a first-class organisation supported by particularly passionate fans. We’re proud to increase our investment in the Detroit and greater Michigan sports community after joining forces with the Detroit Tigers last July” reported Gambling Insider.
Hamilton, the NBA star has been signed as the brand ambassador for PointsBet’s Michigan-based sports betting products.
As per Gambling Insider, Aitken added: “Michigan is a fantastic sports state, and we look forward to the opportunity to soon serve Michigan sports bettors on a personalised platform with unrivalled speed and ease of use, now alongside both the Pistons and brand ambassador Rip Hamilton – a storied champion at both the collegiate and professional levels whose work ethic and spirited style embodies the PointsBet philosophy.”