Three-year agreement has been signed between Betway and South African Rugby (SA Rugby).
Becoming the associate partner of the Springboks’ national team, Betway will be able to brand itself and show its presence in the matches held at Ellis Park. Betway is also the first online betting and gaming operator that has partnered with SA Rugby.
As per Gambling Insider, Jurie Roux, SA Rugby Union CEO, said: “This new partnership will enable us to work together in bringing our passionate fans even closer to the game. We are excited to be partnering with Betway as this will stretch beyond the four white lines of a rugby field – Betway has some exciting new initiatives that will be announced in due course as part of the new partnership, and we are excited to see what the future holds.”
Anthony Werkman, Betway CEO, added: “It’s a great honour to be a sponsor of the South African National Rugby team. The Springboks are painted in history and with rugby being a popular sport around the globe, we’re proud to take a step into international rugby sponsorship. It’s very exciting that we’ve partnered with the current world champions, which highlights Betway’s appetite to support the biggest names in sport.”