Sat. Oct 5th, 2024
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Re-enforcing their strong business bond, Sportradar and FanDuel have signed a partnership extension deal through to 2028.

The seven year deal extension agreement envisages pre-match betting services, live betting services and betting entertainment tools provided by Sportradar to FanDuel.

As per Gambling Insider, Carsten Koerl, Global CEO, Sportradar said: “With FanDuel being the leading US sportsbook, this deal further underscores Sportradar’s position as the data and odds supplier of choice for US sports, including the NBA, MLB and the NHL.

“Both Sportradar and FanDuel have established positions through investment in innovation and cutting-edge products and services, and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting. We’re looking forward to deeper integration with the FanDuel team to continue building on the success we’ve had together thus far.”

Niall Connell, Sportsbook General Manager at FanDuel Group, added: “Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers. Sportradar’s data powers our in-house models, allowing us to offer a large number of in-game betting markets; and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”

 

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