Sports integrity services provider, Sportradar has acquired Fresh Eight Ltd.
The integrity services provider announced of the acquisition lately and the deal went through Sportradar Management Ltd.
Fresh Eight Ltd is the operator of a personalised messaging platform in the global betting and gaming marketplace.
The acquisition of the platform by the Sportradar would allow the company to strengthen its digital marketing services platform with a DCO personalisation technology.
The technology would also enable sports-orientated publishers an opportunity to control the integration of native and personalised sport betting content into their platforms.
As per Gambling Insider, Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalisation technology to our marketing services offering.”